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Last active January 25, 2017 11:11
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Travelocity.com 2 Minute UI/UX Review

Travelocity.com 2 Minute UI/UX Review

Let's see :

  1. Search form is the focus of the page. It's too complex and lacks clear instructions. The top row should be discarded or minimized to the #1 search query type to reduce confusion.

  2. would have replaced the above section with instructions or a lead to get people to search. 'Pick Your Destination' or something similar

  3. Would work to center the form and move the delta small advert to the left, making the form center of attention.

  4. overall for a travel based site, it's pretty plain looking. But isn't about design I would gather.

  5. the mobile app box. while the lead to get the customer # is good. It should provide a link to a landing page about the mobile app with more details which would include the app store page for it. Only giving people an option of 'give us your number' to get the app or nothing.

  6. Today's top deals is just adverts. It should list some search results for popular for this time of year destinations. Maybe looking forward to spring vacations.

  7. Section above the footer looks like it was designed by an SEO 'expert'. The left column, headers are too small and aren't linked to whatever's talked about in the text. Text is super small. Rise the font-size, link the headers. Maybe add some small graphics to break up the text overload. That right hand section is just horrible. It's like a navigation element on the frontpage. Use some headers and consolidate, Flights to : and list them underneath. I'd reduce the number of sections to 2 and link to a 'more' page at the bottom.

  8. Back to the top - the primary navigation doesn't give any feedback on hover. And it just looks plain. I would consolidate the menu, use a drop down if required and spread those out a little bit and workon the design of it.

  9. if I had more control, I might would use those icon link items as the nav and switch the entire focus of the page based on that selection. Would still need to provide an accessible nav menu but it could be reduced size/priority on the page.

Biggest things are the lack of a lead into the form and it's cluttered approach. And the throwback to SEO listings at the bottom.

This critique is more focused on UI than UX. But a UX review would or should start with typical user actions and would be more in depth than an interview allows. Isn't really possible or even prudent to try to walk through specific cases like "Grandma wants to book a cruise to the Bahamas".

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