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Created November 1, 2024 22:35
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Quantitative research data on generative AI market growth
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genai-research.md

The Rise of Generative AI in Marketing

The market for generative AI in marketing is experiencing explosive growth. Valued at approximately $2.7 billion in 2023, it's projected to expand at a 35% annual rate, reaching over $12 billion by 2028 (1). This surge is driven by increasing adoption across various marketing roles, including content creation, digital marketing, and customer engagement, with roughly 50% of marketing teams currently utilizing or planning to use AI within the next year (2).

Generative AI is becoming indispensable for streamlining content creation, personalizing customer interactions, and automating marketing tasks. Its impact spans across sectors like retail, technology, finance, and media. Leading platforms such as Salesforce, Dynamics, and HubSpot boast millions of active users, indicating a substantial audience eager to master AI-driven marketing tools (3). This interest is further reflected in the high enrollment rates for AI and marketing courses on professional and learning platforms, as marketers strive to remain competitive in this rapidly evolving landscape.

Sources

(1) Grand View Research: Generative AI in Marketing Market Growth 2024

(2) Salesforce Survey 2023: Generative AI Adoption in Marketing

(3) Salesforce, Microsoft, and HubSpot User Base Data

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